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1-4 of 4
Keywords: Food consumption
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (5): 559–567.
Published: 11 May 2020
... 73 in-depth interviews and in situ observations during family grilling experiences. Findings Based on an examination of the phases, symbolic meanings, and ritual elements of grilling events in Mexico, the results of this study identify a third type of family food consumption ritual...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2015) 32 (7): 505–519.
Published: 09 November 2015
... expenditures spent on food in Chinese cities, the formulation of brand positions and promotions can be informed through a greater understanding of the influence of family dynamics on food consumption. Social implications – The findings indicate that, within China’s dynamic environment of changing family...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2015) 32 (7): 501–504.
Published: 09 November 2015
...Dr. Yuri Seo, Dr. Angela Gracia B. Cruz, Prof. Kim-Shyan Fam; Yuri Seo; Angela Gracia B. Cruz; Kim-Shyan Fam Purpose – The purpose of this paper is to identify a need to incorporate Asian perspectives in theories of food consumption and marketing. Design/methodology/approach...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2014) 31 (4): 263–277.
Published: 03 June 2014
...V. Aslihan Nasir; Fahri Karakaya Purpose – The aim of this study is to examine profiles of consumers in organic foods market segments and determine their attitudes toward organic food consumption. Consequently, we explore whether there are differences among these consumer segments in terms...
