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Journal Articles
Journal of Consumer Marketing (2012) 29 (5): 333–343.
Published: 27 July 2012
... or dissatisfaction. Thus it is a very comprehensive study on sensual delight in the restaurant industry. © Emerald Group Publishing Limited 2012 Fine dining Restaurant Sensual delight Consumption emotions Food products Sensory perception Customer satisfaction An executive summary for managers...
Journal Articles
Journal Articles
Journal Articles
Journal of Consumer Marketing (2011) 28 (2): 125–138.
Published: 22 March 2011
...Kai Sparke; Klaus Menrad Purpose The purpose of this paper is to develop a survey tool for consumer segmentation with respect to their food consumption style and to identify interesting consumer clusters for innovative food products development. Design/methodology/approach The data...
Journal Articles
Journal of Consumer Marketing (2010) 27 (5): 478–479.
Published: 03 August 2010
... of Food: Marketing Opportunities from Ethnic, Religious and Cultural Diversity . Farnham : Gower Publishing   2009 . 344 pp.   £65 (hardback)   www.gowerpublishing.com/ © Emerald Group Publishing Limited 2010 --> Food products Culture(Sociology) Ethnic groups Religion...

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