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1-5 of 5
Keywords: Food products
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (5): 333–343.
Published: 27 July 2012
... or dissatisfaction. Thus it is a very comprehensive study on sensual delight in the restaurant industry. © Emerald Group Publishing Limited 2012 Fine dining Restaurant Sensual delight Consumption emotions Food products Sensory perception Customer satisfaction An executive summary for managers...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (5): 333–343.
Published: 02 August 2011
... to another brand if on sale and less keen on variety seeking. Originality/value Survey data from 348 households were used to test the hypothesised relationships. © Emerald Group Publishing Limited 2011 Customer loyalty Dick and Basu's framework Food products Gender differences...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (3): 178–186.
Published: 03 May 2011
... claims, such that anxiety has a greater positive effect on search when attitude towards nutritional claims is less (compared to more) favourable. We investigated our hypotheses in a pilot study and two main studies. The pilot study identified four food products associated with anxiety during choice...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (2): 125–138.
Published: 22 March 2011
...Kai Sparke; Klaus Menrad Purpose The purpose of this paper is to develop a survey tool for consumer segmentation with respect to their food consumption style and to identify interesting consumer clusters for innovative food products development. Design/methodology/approach The data...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2010) 27 (5): 478–479.
Published: 03 August 2010
... of Food: Marketing Opportunities from Ethnic, Religious and Cultural Diversity . Farnham : Gower Publishing 2009 . 344 pp. £65 (hardback) www.gowerpublishing.com/ © Emerald Group Publishing Limited 2010 --> Food products Culture(Sociology) Ethnic groups Religion...
