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Keywords: Foodies
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Journal Articles
Passionate about food: exploring “foodie” segmentation by nutritional knowledge
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (7): 678–690.
Published: 26 July 2022
...Anoma Gunarathne; Sarah Hemmerling; Naemi Labonte; Anke Zühlsdorf; Achim Spiller Purpose This paper aims to empirically identify foodie features and examine their relevance in segmenting German consumers. Furthermore, this study explored potential differences between foodie segments in terms...
