Keywords: Fraud
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Journal Articles
Journal of Consumer Marketing (2026) 43 (2): 244–256.
Published: 23 January 2026
... prior outcomes can increase an individual’s propensity to take on risk, including engaging in fraudulent or dishonest behavior. Finally, it contributes to the literature investigating how individuals rationalize fraud by showing that poor prior outcomes are another factor driving fraudulent behavior...
Includes: Supplementary data
Journal Articles
Journal of Consumer Marketing (2021) 38 (5): 469–483.
Published: 21 June 2021
...Haithem Zourrig; Mengxia Zhang; Kamel El Hedhli; Imene Becheur Purpose This study aims to apply McCornack’s (1992) information manipulation theory to the context of fraud and investigates the effects of culture on perceived deceptiveness. Design/methodology/approach In total, 400 Chinese...

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