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Keywords: Fraudulent behavior
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (2): 244–256.
Published: 23 January 2026
...Qiuli Su; Tirimba Obonyo Purpose The purpose of this study is to examine how prior outcomes affect individuals’ subsequent risk-taking behaviors, and specifically how such prior outcomes can engender dishonest or fraudulent behavior. Design/methodology/approach Leveraging the New York City...
Includes: Supplementary data
