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Keywords: Free-riding behavior
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Journal Articles
Why do consumers free ride? Investigating the effects of cognitive effort on postpurchase dissonance
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (5): 417–431.
Published: 31 May 2022
... 27 03 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Consumer behavior Free-riding behavior Cognitive efforts Postpurchase cognitive dissonance E-commerce Recent data shows that around 73% of US individuals shop both...
