... and of overall patterns are discussed. Consumers Convenience foods Fast‐food industry Food Frozen foods Market segmentation Time USA Women During the past few decades, marketing scholars and practitioners have characterized consumers in the United States as being increasingly convenience...

... systems to fulfil changing consumer needs. Concludes that while these concepts are not new, they are effective because they are derived from the principle of knowing one′s customers. © MCB UP Limited 1990 Food industry Frozen foods Global marketing Market segmentation Product positioning...