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Keywords: Functional newness
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (1): 79–90.
Published: 08 January 2018
...Yikuan Lee; Foo Nin Ho; Ming-Chuan Wu Purpose A product communicates to consumers through its form and function, which may generate an effective response. Little is known, however, about the impact of the interaction of form and functional newness on consumers’ adoption preference. Drawing...
