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Keywords: Future planning
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (1): 66–80.
Published: 30 December 2025
... that are more oriented toward future planning. Design/methodology/approach Three mixed-method studies validate the proposed moderated-mediation model by using experimental and secondary data and investigating various future planning contexts (life and health insurance, saving, consumption with short-term...
Includes: Supplementary data
