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Keywords: Future self
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (5): 597–610.
Published: 16 March 2026
...Anas El Assadi; Ravi Prakash Ranjan Purpose The purpose of this paper to introduce a novel conceptual model that investigates the significance of connectedness to the other’s future self when it comes to intertemporal decision-making scenarios made on behalf of others. Design/methodology...
