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Keywords: Future time perspective
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (5): 770–781.
Published: 16 March 2026
... aged over 25 in the USA . Findings The results show that mortality salience induces sustainable behavior and that mortality legacy mediates this relationship. Moreover, a limited future time perspective is found to moderate the mediation process in the path from mortality salience to mortality...
