... 06 10 2024 27 12 2024 03 01 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Gameful experience (GAMEX) Gamification Customer brand engagement FOMO Brand advocacy Re-visit intention GAMEX goes beyond traditional...

...Verena Berger Purpose Digital applications and thus new digital intervention possibilities such as gamification have made their way into our everyday lives. This paper aims to examine to what extent social norm information (SNI) in a game element feedback may increase eco-friendly food choices...

...Jenny V. Bittner; Jeffrey Shipper Purpose – The purpose of this paper is to study motivational effects and age differences of gamification in product advertising. Game-elements can easily be embedded within product advertisements, but little is known about the success factors of this technology...

...Francisco Conejo © Emerald Group Publishing Limited 2014 --> Marketing Engagement Reward Loyalty Gamification Rajat Paharia Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (1st ed.) New York, NY...