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Keywords: Gaming
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Journal Articles
Retrospective evaluations of playful experiences
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (5): 387–395.
Published: 08 August 2016
... highlighted the role of the beginning or start of an experience (Bhargave and Montgomery, 2013) as well as trough or the least affective intense moment (Kemp et al., 2008 ; Rode et al., 2007) in influencing overall evaluations. Playful experiences such as hobbies, games and sports...
