... in China to test the relationships between important stimuli and consumers’ PI on livestreaming platforms, considering the impact of gender differences and consumer trust. Findings Our main findings include (1) price concessions and frequency of interaction in livestreaming platforms positively affect...

... Licensed re-use rights only Engagement Internalization Sustainable consumption Consumer Moral identity Symbolization Gender differences Although research into sustainable consumption sometimes refers to consumer engagement as a way to promote sustainable behaviour (Mattila et al...

... , 2nd ed. , Kaplan Publishing , New York, NY . © Emerald Group Publishing Limited 2012 --> Gender differences Purchase decisions Design preferences Marketing Product design Gender, Design and Marketing is an interesting book grounded in existing research. It focuses...

... Emerald Group Publishing Limited 2011 Customer loyalty Dick and Basu's framework Food products Gender differences An executive summary for managers and executive readers can be found at the end of this article. Representing one of the most important factors believed to explain...