... in China to test the relationships between important stimuli and consumers’ PI on livestreaming platforms, considering the impact of gender differences and consumer trust. Findings Our main findings include (1) price concessions and frequency of interaction in livestreaming platforms positively affect...

... Internalization Sustainable consumption Consumer Moral identity Symbolization Gender differences Sustainability, sustainable consumption and sustainable behaviour are keywords across a range of contemporary research fields. Environmental and socio-economic pressures demand response at all levels from...

... in terms of value. In conclusion, the book deals with an interesting idea – the existence of gender differences and how firms have not paid enough attention to matching the designers or the design elements with the preferences of the target segment – men or women. The issues discussed and normative...

... to another brand if on sale and less keen on variety seeking. Originality/value Survey data from 348 households were used to test the hypothesised relationships. © Emerald Group Publishing Limited 2011 Customer loyalty Dick and Basu's framework Food products Gender differences...