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Keywords: Generation X
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing 1–11.
Published: 26 June 2026
.... A non-probability, purposive sampling method is used to target Generation X Kuwaiti women. The sample reflects diversity across age, social class, education, marital status, and family roles. Findings The findings of this study highlight the complex nature of the extended self in an Eastern context...
