Keywords: Generation X
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Journal Articles
Journal of Consumer Marketing (2002) 19 (6): 531–532.
Published: 01 November 2002
... stories of various marketing strategies. Joe   Marconi . Future Marketing . Lincolnwood, Chicago, IL : NTC Business Books/Contemporary Publishing Group   2001 . 234 pp.   USA $39.95/Canada $59.95 (hardback) Baby boomers Generation X Generation Y Older people...

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