... of missing out; SNS = social networking site; SNSA = social networking site addiction; SMA = social media addiction; SMS = social media stress Source(s) : Authors’ own work Mental health Generation Y Generation Z Gen Y Gen Z Social media addiction Social media stress Need to belong Fear...

...Vijay Viswanathan; Varsha Jain Purpose – We do not yet have a good understanding of how generation Y makes decisions. Since this segment will soon wield greater influence in the market place, the purpose of this paper is to carry out an exploratory analysis and develop a framework on generation Y...

...Dawn B. Valentine; Thomas L. Powers Purpose – Although Generation Y has been extensively examined in the popular and academic literature, there have not been any studies to date that have identified the psychographic profile of this market segment using the VALS scale. The purpose of the research...

... (geographics, demographics, and psychographics) and the different types of marketing research (exploratory, descriptive, and causal). Part II – Baby boomers, Generation X, Generation Y, Seniors – acts as an identifier for these four major market segments. Again, some of the information in Part II may...