... as moderators and (3) the association between Facebook and TikTok use and stress among Gen Y and Gen Z consumers. © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Mental health Generation Y Generation Z Gen Y Gen Z Social media addiction Social media...

...Dawn B. Valentine; Thomas L. Powers Purpose – Although Generation Y has been extensively examined in the popular and academic literature, there have not been any studies to date that have identified the psychographic profile of this market segment using the VALS scale. The purpose of the research...

...Vijay Viswanathan; Varsha Jain Purpose – We do not yet have a good understanding of how generation Y makes decisions. Since this segment will soon wield greater influence in the market place, the purpose of this paper is to carry out an exploratory analysis and develop a framework on generation Y...

... stories of various marketing strategies. Joe   Marconi . Future Marketing . Lincolnwood, Chicago, IL : NTC Business Books/Contemporary Publishing Group   2001 . 234 pp.   USA $39.95/Canada $59.95 (hardback) Baby boomers Generation X Generation Y Older people...