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1-5 of 5
Keywords: Generation Z
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing 1–16.
Published: 28 August 2026
... intelligence Emotional intelligence Digital connectedness Virtual-to-real behavioral spillover Generation Z Non-player characters Non-fungible tokens Parasocial relationship The Ministry of Education of the Republic of Korea, and the National Research Foundation of Korea (NRF...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (7): 877–892.
Published: 12 August 2025
...Lawrence Sze Lok Choi; Kimmy Wa Chan; Henry Fock Purpose Based on the knowledge-attitude-behavior ( KAB ) model, this study aims to explore the relationship between environmental knowledge, attitude toward socially responsible consumption ( SRC ) and SRC behaviors among Generation Z (Gen Z...
Includes: Supplementary data
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (3): 349–364.
Published: 14 March 2025
... as moderators and (3) the association between Facebook and TikTok use and stress among Gen Y and Gen Z consumers. © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Mental health Generation Y Generation Z Gen Y Gen Z Social media addiction Social media...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (1): 106–130.
Published: 12 December 2024
...Sachin Kumar; Tapan K. Panda Purpose Generation Z (GenZers) significantly influences sustainability-related issues in emerging economies like India. Literature on sustainability suggests exploring ways to enhance their sustainable behavior, especially for food and clothing products, which have...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (6): 758–774.
Published: 11 May 2023
...Maria Giovanna Confetto; Claudia Covucci; Felice Addeo; Mara Normando Purpose The young members of Generation Z, who are hyperconnected and addicted to social media, are thought to be particularly sensitive to environmental and social concerns. This study aims to draw on a conceptual model...
