... on a ten‐point scale. The results are presented on a set of graphs accompanied with some analysis of means (ANOM) applications. Findings Results indicated that a significant portion of consumers (from over 40 percent to a high of 85 percent) feel that the quality differences between branded and generic...

...@cwu.edu © Emerald Group Publishing Limited 2010 Generics Emerging markets Brands United States of America China Research looking at US consumers and their relationship to private label brands have been numerous and in‐depth (Burton et al., 1998 ; Hulland, 1999 ; Lim...

... according to gender, age and income. Findings The results of the research indicate that the general view of Tesco own brands is slightly less positive among Czech than among British customers. However, significant differences emerge when these are examined in terms of income. Increases in income lead...

...Ram Herstein; Sigal Tifferet Purpose This research is designed to characterize new generic consumers and assess their willingness to purchase generic brands in non‐generic product categories. Design/methodology/approach A total of 500 generic consumers participated in the study. Participants...