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Keywords: Genetic data
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (6): 743–755.
Published: 27 May 2025
...Michael Chrissos Anestis; Jonas Nilsson Purpose Hyper-personalization represents a quantum leap beyond conventional marketing strategies by leveraging genetic data to highly tailor products and services to individual consumer profiles like never before. This paper aims to explore the impact...
