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Keywords: Geographical indications
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Journal Articles
Geographical indications as a labelling strategy: an empirical investigation of negative bias and its managing conditions
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (3): 340–356.
Published: 22 March 2024
...Sreejesh S.; Minas Kastanakis; Justin Paul Purpose This study aims to examine the influence of two significant product labelling strategies (geographical indication [GI] vs country-of-origin [COO]) on shaping customer product attitude and purchase likelihood, considering consumers’ ethnocentric...
