... Publishing Limited Licensed re-use rights only Foodies Exploratory factor analysis Nutritional knowledge Consumer segmentation Germany Over the past decade, consumers’ attitudes towards food have changed dramatically; health consciousness is becoming an increasingly important factor...

... towards alcohol consumption. Design/methodology/approach Data were collected from a convenience sample of three universities in three OECD countries with high alcohol consumption per capita: Australia (n=305), Germany (n=323) and Wales (n=361). A self‐administered survey...

... for this research were collected in a non‐stratified oral survey amongst 327 customers of food retail shops in southern Germany. Findings Cluster analysis of the data resulted in ten different consumption style segments. Additionally, consumers’ evaluation of the food product features were examined...

.... By investigating CRM response in Germany, the study regionally expands existing research. © Emerald Group Publishing Limited 2010 Cause marketing Consumer behaviour Germany Gender; Charitable donations In the increasing debate on corporate social responsibility, one key question...

... to price unfairness is due more to nurture than to nature. Although American females tend to be more sensitive than men to price unfairness, there is little or no difference between men and women in Germany and South Korea: both sexes there react negatively to an unfair price, particularly when the seller...

... in some European countries view privacy protection as a very important issue. Investigates consumer attitudes in the Federal Republic of Germany. The findings indicate that consumers in Germany have very strong views about protecting their privacy. They believe that both companies and governments...