... at: ahitiha@uni-goettingen.de 27 10 2019 01 04 2021 27 07 2021 13 01 2022 27 05 2022 28 06 2022 Germany represents the largest retail market for food and drink in Europe with retail sales totalling €243bn in 2018 (GTAI, 2019). Domestically, there is fierce competition...

... towards alcohol consumption. Design/methodology/approach Data were collected from a convenience sample of three universities in three OECD countries with high alcohol consumption per capita: Australia (n=305), Germany (n=323) and Wales (n=361). A self‐administered survey...

... for this research were collected in a non‐stratified oral survey amongst 327 customers of food retail shops in southern Germany. Findings Cluster analysis of the data resulted in ten different consumption style segments. Additionally, consumers’ evaluation of the food product features were examined...

.... By investigating CRM response in Germany, the study regionally expands existing research. CRM campaigns provide a means for consumers to support a charity with comparatively small amounts of money and without the further transactional costs (Smith and Alcorn, 1991) that would usually occur when a decision...

... to price unfairness is due more to nurture than to nature. Although American females tend to be more sensitive than men to price unfairness, there is little or no difference between men and women in Germany and South Korea: both sexes there react negatively to an unfair price, particularly when the seller...

... in some European countries view privacy protection as a very important issue. Investigates consumer attitudes in the Federal Republic of Germany. The findings indicate that consumers in Germany have very strong views about protecting their privacy. They believe that both companies and governments...