... is measured (Study 1) and manipulated (Studies 2 and 3) in a variety of crises contexts. Findings Results of three studies lend support to our proposed model, which states that a common fate context triggers a global identity among consumers. As a result, consumers desire to be a resource for others...

...Arilova Randrianasolo; Alexey Semenov; Mark Arnold; Kristy Reynolds Purpose This paper aims to propose an original model of cultural intelligence (CQ), global identity and consumer willingness to buy foreign products. Previous research has discussed the relationships between CQ and global identity...

...Jie Yang; Jieqiong Ma; Mark Arnold; Krittinee Nuttavuthisit Purpose In today’s highly globalized marketplace, it is increasingly important to understand why some consumers prefer luxury goods. This study aims to further explore the relationship between consumers’ global identity, their perceived...