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Keywords: Goal setting
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Journal Articles
Living by the numbers: understanding the “quantification effect”
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2017) 34 (4): 281–291.
Published: 12 June 2017
...) and education research (Gorges and Kandler, 2012). Goal setting theory emphasizes the importance of performance feedback in helping an individual improve her goal-directed effort, particularly feedback that assists the individual in better understanding her goals and the effort needed to achieve them...
