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Keywords: Gradient boosted decision tree
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Journal Articles
Can reviews predict reviewers’ numerical ratings? The underlying mechanisms of customers’ decisions to rate products using Latent Dirichlet Allocation (LDA)
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (2): 230–241.
Published: 01 February 2022
... The authors used the latent Dirichlet allocation technique to categorize customers’ reviews. The present findings contribute to the literature by showing the underlying mechanisms that customers use to interpret reviews and associate them with numerical ratings. Findings The gradient boosted decision tree...
