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Keywords: Green attitude
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Journal Articles
Unlocking the path to green customer citizenship behaviour: interplay of values, attitude, and green brand equity
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (3): 272–286.
Published: 14 April 2025
... and green consumption values (GCV) influence green attitudes and GCCB. The paper also investigates how green brand equity (GBE) affects the relationship between attitudes and different aspects of GCCB. Design/methodology/approach Respondents aged 18+ who had purchased or recommended green products...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (3): 281–297.
Published: 12 March 2024
... Green consumption Green product Green purchase Environmentally conscious Environmental consciousness Environmental concern Environmental knowledge Environmental values Theory of planned behavior Green attitude The escalating urgency of environmental issues such as climate change...
