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Keywords: Green consumer
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Journal Articles
Journal of Consumer Marketing (2019) 36 (3): 410–417.
Published: 17 May 2019
... to contribute to the field. Structural equation modelling Green consumer Green consumption Theory of planned behaviour Green buying behaviour Simge Emekci can be contacted at: aksusimge88@gmail.com 30 05 2018 16 07 2018 © Emerald Publishing Limited 2019 Emerald Publishing...

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