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Keywords: Green nudging
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Journal Articles
Nudging green product adoption: leveraging context effects to ease trade-offs in online green buying
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (5): 642–662.
Published: 14 April 2025
... in this distinct area. Megha Bharti can be contacted at: meghabharti2110@gmail.com 09 07 2024 30 11 2024 08 03 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Green products Green nudging Green trade-offs Context effects...
