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Keywords: HAII-TIME model
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Journal Articles
Journal of Consumer Marketing (2025) 42 (7): 1074–1088.
Published: 06 November 2025
... customization HAII-TIME model Consumer agency Artificial intelligence (AI), defined as systems that can mimic or exceed human capabilities (e.g. ability to reason, recognize, imagine, be creative) (Hopgood, 2005), has become enormously important for retail marketing. This is because AI enables...
Includes: Supplementary data

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