... actions but also on perceived actions taken by sellers. To state this differently, buyers who wish to negotiate can only do so if they find a willing transaction partner that allows negotiation. Contrarily, buyers who wish to transact haggle-free have to ensure that they are transacting with a like...

... the organized fixed-price formats have been around for approximately 20 years. Originality/value – This is one of the few papers that tries to understand the Indian consumer’s buying behavior, especially with respect to their haggling nature. This paper further develops our understanding of the “deal...