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Keywords: Hair
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2010) 27 (3): 211–223.
Published: 04 May 2010
... the segment to which the customer belongs and in turn offer the proper product and merchandising. Design/methodology/approach The study deals with the creation of new hair products, using both ideation by brand Delphi™ and by experimental design of ideas with conjoint measurement (IdeaMap.Net). It ends...
