Keywords: Handwriting
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Journal Articles
Journal of Consumer Marketing (2024) 41 (7): 693–705.
Published: 24 September 2024
...Mukta Ramchandani; Shantanu Bhattacharya; Ivan Coste-Maniere Purpose This study aims to understand how unimanual and bimanual motor actions in the form of writing a message (handwriting and typing) influences consumer behavior intention and attitude. Design/methodology/approach Three studies...

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