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Keywords: Health claim
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2015) 32 (7): 542–550.
Published: 09 November 2015
...Dr. Yuri Seo, Dr. Angela Gracia B. Cruz, Prof. Kim-Shyan Fam; Makoto Ono; Akinori Ono Purpose – This study aims to examine the various effects of two licensing factors – health claims and “FoSHU seal”, which can be appeared on packages only with permission. In the Food for specified health uses...
