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Keywords: Health concern
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Journal Articles
The influence of electronic word of mouth on green cosmetics purchase intention: evidence from young Vietnamese female consumers
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (4): 406–423.
Published: 14 May 2024
...Thuy Thi Thu Nguyen; Yam B. Limbu; Long Pham; Miguel Ángel Zúñiga Purpose This study aims to examine the direct and indirect influence of electronic word of mouth (eWOM) on green cosmetics purchase intention of young Vietnamese female consumers through health concern, environmental concern...
