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Keywords: Health messaging
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Journal Articles
Are graphic health warnings impacting on message processing and quitting intentions?
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (7): 661–677.
Published: 08 August 2022
... (Scollo and Bayly, 2021) and increasing rates of adults not taking up smoking (AIHW, 2020). While smoking rates are diminishing, calls have been made to examine current health messaging to sustain this consumption trend (Drovandi et al., 2019). Concerns in relation to repeated exposure...
