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Keywords: Hedonism & utilitarianism
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (7): 789–803.
Published: 12 November 2024
... re-use rights only Aesthetic product design Perceived quality Product attitude Hedonism & utilitarianism Self-esteem Minimalism People believe that beautiful things function well (Lewis and Sauro, 2021 ; Wu et al., 2017). Marketers often invest significant resources...
