Keywords: Heuristic systematic model
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Consumer Marketing (2023) 40 (4): 481–492.
Published: 14 March 2023
... This study borrowed from the regulatory focus theory and heuristic-systematic model and used a unique longitudinal sample of 320,000 product/day observations from the jeans category, collected before and during the pandemic, to investigate how consumers’ online shopping behavior changed during the pandemic...

or Create an Account

Close Modal
Close Modal