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Keywords: High‐tech products
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Journal Articles
The price‐category effect and the formation of customer value of high‐tech products
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (4): 293–301.
Published: 22 June 2012
... was conducted through linear multiple‐regression analysis. Findings The high‐tech product's price category was found to have a significant effect on the construction of the customer value. The mental price category in which consumers located the product was found to dictate how the perceived value...
