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Keywords: High technology
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Journal Articles
The marketing concept: a forgotten aid for marketing high‐technology products
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1993) 10 (1): 17–22.
Published: 01 January 1993
... 1993 High technology Marketing USA VOLUME 10 NUMBER 1 1993 The Marketing Concept A FORGOTTEN AID FOR MARKETING HIGH-TECHNOLOGY PRODUCTS Dennis J. Cahill and Robert M. Warshawsky There have been numerous attempts throughout the years to define how to produce and market high-tech products...
Journal Articles
Seeking Mass Market Acceptance for High‐Technology Consumer Products
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1992) 9 (1): 5–14.
Published: 01 January 1992
... for aficionados and non‐aficionados should be developed, and also that more customer‐oriented strategies should take into account that the aficionados themselves can be segmented by interests. SEEKING MASS MARKET ACCEPTANCE FOR HIGH-TECHNOLOGY CONSUMER PRODUCTS Susan H. Higgins William L. Shanklin A Business Week...
