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Keywords: Historical nostalgia
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (5): 686–700.
Published: 24 February 2026
...Claire Neave; Hannah Freemantle; James Lappeman Purpose This study investigated young consumer experience of historical nostalgia, which is characterised by a longing for non-personal or pre-lived experiences. The data shows that self-identified historical nostalgia shapes consumption experiences...
