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Keywords: Hoarding
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (3): 294–305.
Published: 29 March 2022
...Anubhav Mishra; Radha Govind Indwar; Sridhar Samu Purpose This research aims to examine the impact of consumers’ anxiety on the three types of consumption activities (sharing, hoarding and regular buying) during the coronavirus pandemic. Further, it aims to investigate the moderating role...
