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Keywords: Holistic thinking
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2017) 34 (3): 181–190.
Published: 08 May 2017
...Ilgim Dara Benoit; Elizabeth G. Miller Purpose This paper aims to demonstrate how and why holistic thinking mitigates the negative impact of large assortments on satisfaction. Design/methodology/approach Five between-subject experiments demonstrate the mitigating role of holism on choice...
