... Home shopping Teleshopping Consumer behaviour Spain An executive summary for managers and executive readers can be found at the end of this article. The growth in non‐store shopping and new technological trends promises new ways of influencing and serving consumers. Practically all...

... behaviour Catalogue retailing Home shopping Direct marketing Information overload Consumers often view direct marketing as “junk mail” and discard this medium without ever seeing beyond the envelope or cover of the catalog. As the number of catalog mailings continues to rise, attracting...