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Keywords: Hospitality
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (2): 155–170.
Published: 03 September 2021
...Anca C. Yallop; Oana A. Gică; Ovidiu I. Moisescu; Monica M. Coroș; Hugues Séraphin Purpose Big data and analytics are being increasingly used by tourism and hospitality organisations (THOs) to provide insights and to inform critical business decisions. Particularly in times of crisis...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2015) 32 (7): 520–529.
Published: 09 November 2015
... of a resource-providing firm? Japan Value creation Hospitality Co-creation Restaurants Tea ceremony An executive summary for managers and executive readers can be found at the end of this issue. Co-creation refers to the “joint creation of value by the company and the customer...
