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Keywords: Hyper-personalization-privacy paradox
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (6): 743–755.
Published: 27 May 2025
... (Wertenbroch et al., 2020). In this study, this manifestation of the privacy paradox evolves into a more complex paradox, the hyper-personalization-privacy paradox. As a new phenomenon, it reflects growing consumer concerns towards privacy and genetic data acceptance with third-party services (Gil...
