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Keywords: Hyper-personalization-privacy paradox
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (6): 743–755.
Published: 27 May 2025
... maybe seen at Link to the terms of the CC BY 4.0 licence. Genomarketing Hyper-personalization Genetic data DNA testing Hyper-personalization-privacy paradox Consumer privacy Hyper-personalization represents the next step in the nexus of consumer-company interaction, encompassing...
