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Keywords: IHDS
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Journal Articles
Television viewing and conspicuous consumption of households: evidence from India
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (3): 272–281.
Published: 29 January 2021
... (IHDS-II) database. Findings Television viewing duration of the household exerts a positive effect on its annual category-level conspicuous consumption expenditure. The nature of this relationship is enhanced for the BoP households. The annual category-level conspicuous consumption for the BoP...
