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Keywords: Idea generation
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2008) 25 (4): 263–264.
Published: 27 June 2008
... Group Publishing Limited 2008 --> Creative thinking Intelligent networking Culture Idea generation This is a fun book, if a little enthusiastic. Richard Ogle's Smart World rehearses key bits of twentieth century art history, business history, genetics, and neuroscience...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2007) 24 (2): 120–121.
Published: 27 March 2007
... . New York, NY : Perigee Books 2006 . , ISBN: 0‐399‐53276‐5 $21.95 © Emerald Group Publishing Limited 2007 --> Communication Idea generation Advertising Marketing communications If you need to stand out in the clutter of marketing communications read this book. Its focus...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1992) 9 (2): 5–15.
Published: 01 February 1992
..., supplier, consumer,marketplace, foreign products, and government regulations. Surmises that successful innovation requires an understanding of the sources of new ideas, and that the proposed framework is more effective than other paradigms. © MCB UP Limited 1992 Idea generation Innovation...
