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Keywords: Idealisation
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (5): 686–700.
Published: 24 February 2026
... as participants also expressed an inclination to idealisation in cultivating positive attachments, motivating consumption and supporting escapism tendencies. Marketers can leverage both idealisation and visual cues to boost historical nostalgia and stimulate hedonic consumption. Originality/value The use...
