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Keywords: Identity play
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (4): 506–520.
Published: 22 March 2023
... identity play and identity work. This paper provides theoretical insights into the process from identity play to identity work and what makes this process effective for identity transition. The nexus between personal transformation and travel is not new; transformative studies started to emerge...
