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Keywords: Identity transition
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (4): 506–520.
Published: 22 March 2023
...Margarita Lyulicheva; Sheau Fen Yap; Ken Hyde Purpose Wellness tourism offers opportunities for consumers to explore the self. This paper aims to explore how identity transitions occur in a liminal tourism space – a holistic wellness retreat. Design/methodology/approach The authors adopt...
